Part 1 - Discovery
Strategic Design:
Throughout the Fall of 2023, I researched extensively the culture of the outdoors through the various brands, lifestyles, cultures, and leaders within the space. My goal was to better understand the subculture I grew up in, and how I could potentially contribute to it. Through my interviews, desk research, and opportunity mapping, I arrived at my central question: how might we further develop community, representation, and accessibility through outdoor recreation?
Part 2 - Building and Testing
Skills:
-Business Development
-Strategic Design
-Brand Design
-Creative Problem Solving